Above photos by Edizon Flix
My good friend, Arnold Randall is the perfect example of an extraordinary artist who’s an expert at marketing his work and talents. His recent show, “Laced. A Love Affair” featured his newest series of Sneaker Art. Held last Friday at sneaker shop BTNC, Arnold brought in a crowd for a night of art, photography, music and was an absolute success.
I knew I could learn a little something so I asked AR to share his 5 tips to promoting yourself as an artist. Listen up!
1. Utilize Social Networks. This is a given these days. It’s free marketing and allows for a continuous reach. Your flyer or announcement can infinitely be forwarded across networks. I get flyers all the time without ever knowing the actual person or group hosting the event.
2. Capture Emails. Do this to build your own personal database. I accomplish this by always having a notebook available at my events to collect email addresses. My follow-up involves emailing those that signed the book no more than 24hrs post event. I do this to keep the event and reason why they signed my book relevant.
3. Contact people of influence. I’m learning that exposure is one of the key elements to success. People won’t support what they don’t know. An easy way to accomplish this is to get your art to those that have a huge following. This doesn’t necessarily involve an actual person. For my last event I posted my flyer on the Foot locker, Foot Action and other similar groups (It was a Sneaker themed event) with a massive amount of followers. I knew I would get tons of views from people that visit those pages regularly.
4. Get yourself on Blogs! I never turn down an opportunity to share my talent, I take every blog, magazine, video media, etc. opportunity that comes across my plate. It’s a no-brainer and can easily open the door to some new followers.
5. Don’t be shy. Do your friends and family know you’re an artist? Do your co-workers? You have to promote yourself every day! Unless you have the funds to hire a PR agency to promote your work, you are most likely going to be doing it yourself. This has truly been my hardest lesson. It’s incredibly difficult to spend hours and hours creating art and also dedicate time to promoting myself and managing my own career, especially with a full time job to take up valuable hours. I’m not alone in this struggle, I know tons or artists that are in the same boat, but it truly cannot be ignored. You must find the time to reach out to those that appreciate your work as well as find creative ways to attract new admirers.